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Presenting with PowerPoint, by Jeff Wuorio
Cherie Kerr knows how PowerPoint can be both provocative and persuasive in a business meeting.
She's also aware that precisely the opposite can occur.
"It can be the very best friend you have," says the Santa Ana, Calif., public relations consultant. "But you have to use it right."
Kerr's two-sided view of Microsoft's popular presentation and graphics program in Office Small Business mirrors a debate coursing through business and academia. While many embrace the values of PowerPoint as a potent business tool, there are others who contend that it's a drag on effective interaction — that it confuses, distorts and even strangles communication.
But, as Kerr points out, any discussion of PowerPoint's merits and miscues merely illustrates the
importance of using the program to best advantage.
She's also aware that precisely the opposite can occur.
"It can be the very best friend you have," says the Santa Ana, Calif., public relations consultant. "But you have to use it right."
Kerr's two-sided view of Microsoft's popular presentation and graphics program in Office Small Business mirrors a debate coursing through business and academia. While many embrace the values of PowerPoint as a potent business tool, there are others who contend that it's a drag on effective interaction — that it confuses, distorts and even strangles communication.
But, as Kerr points out, any discussion of PowerPoint's merits and miscues merely illustrates the
importance of using the program to best advantage.
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